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Long ago, on the not-so-distant planet called California, a mall opened as part of an urban renewal project in downtown San Bernardino. The year was 1972 and the mall was Central City Mall (later Carousel Mall). It opened to popularity and fanfare with anchors Harris, JCPenney, and Montgomery Ward. Not too long passed before the mall began to encounter problems. In 1978, it was noted that gang violence was on the rise and shoppers fled.

Despite the gang problem, the mall limped on. Throughout the 1980s gangs used the mall as a local gathering place and prevented the mall from being as successful as originally planned. Also contributing to this was a lack of follow through on the city’s part. Shortly after Central City Mall opened, the city developed a master plan of revitalizing the entire downtown, complete with commercial skyscrapers, a fourth anchor store for the mall, a large central city park, and even an aerial tramway connecting to nearby shopping destination Inland Center and recreational Silverwood Lake. None of these plans ever came to fruition.

By the 1990s, the mall was still limping along and not anything spectacular. The developers and the city felt ashamed that their half-assed downtown redevelopment plan failed and the mall was renamed Carousel Mall in 1991, after a large carousel was added to the center of the facility. Meant to be the new centerpiece of the mall, it was also intended to attract traffic. It attracted some people, but again it did not live up to the hopes and dreams of those who wished for bigger and better things.

Through the 1990s, Carousel Mall went steadily downhill. Competition from nearby Inland Center took traffic and the Harris anchor away as it merged with Gottschalks. Inland Center positioned itself as the successful mall for San Bernardino, with all the popular chain stores. The anchor stores all eventually left Carousel Mall, and parts of the mall were turned into office space. Carousel Malls days as a retail center were over. Today, there are a handful of stores, mostly local, and the carousel still runs at only a dollar a ride. But not for long.

Plans are currently underway for the mall to be slowly deconstructed, and replaced with a mixed-use development consisting of lofts, townhomes, office space, about 120,000 square feet of shops, and a man-made stream. Wow! Sure sounds exciting. Construction should begin by early 2007, and the mall will be taken down in phases. The new development is tenatively called Court Street West, and will end up reopening streets the mall blocked as the mall is disassembled.

I wish San Bernardino a lot of luck with this redevelopment. Hopefully they will follow through and make a concerted effort this time, and the development wont fall flat on its back and lie fallow for years.



CREDITS: Excerpts: LabelScar:The Retail History Blog