In the early days, as radio assignments were being formalized, WICC broadcast from various places on the AM dial, including 1060 kHz, 1400 kHz, 1130 kHz, 1190 kHz and 1430 kHz until finally settling down at 600 kHz on the AM dial in 1930.

The station became a CBS affiliate September 25, 1932. Sometime later, it affiliated with the Yankee Network News Service. [Yankee Story, The; archive.org; promo film]

WICC originally broadcast with 250 watts. In 1937 it raised authorized power to its current license limits of 1000 watts days, 500 watts nights, using a directional antenna at night. Because of its low dial position and its heritage transmitter site on Pleasure Beach in Bridgeport Harbor, WICC's signal covers Southern Connecticut extremely well, has many listeners on Long Island, can be often heard up and down the East Coast, and has received reception reports from as far away as Finland and Portugal.

WICC was Bridgeport's leading radio station throughout the 1940s, 1950s, and 1960s with programs of popular music and news. Famous alumni include Hogan's Heroes star, Bob Crane, who did the morning show on WICC right before heading out to Hollywood.

The station was constantly innovative and successful, featuring a "Service 6" format, with various experts in their field updating reports throughout the day, such as theatre critic Susan Granger, Meteorologist Walt Devanis, wine experts, vets, garden specialists and experts in their field.

In 1961, the station's FM side, WJZZ, began simulcasting with WICC when it failed to produce sufficient revenue to sustain operations.

As "Top 40" radio became the format of choice, WICC was a popular outlet in the 1970s, yet always with a full news commitment and newscasts at the top of every hour, and headlines at the bottom of every hour.

In 1976 the Tribune Corporation brought in new General Manager Vince Cremona from WQIV and WPIX in New York City. Together with Program Director Gary Peters, the station refined its format to huge market dominance and 18 shares in the late 70s.

Two years later, in 1978, the first regular airplane traffic coverage was inaugurated with veteran pilot Morgan Kaolian, who had been doing airborne beach reports since the late 1960s. A night time telephone talk show with Tiny Markle was also initiated, which quickly became the talk of the town.

In the 1980s WICC held up remarkably well as many AM stations lost a lot of listeners when FM radio became more popular. John Lebarca and Tim Quinn were doing mornings. In 1989 WICC was purchased by ML Media Partners, the same company which owned WEBE (FM), which was then led by former WICC General Manager Vince Cremona. At that time WICC and WEBE were brought under 1 "new" roof to their current location at 2 Lafayette Square on the 7th Floor in Bridgeport.

Curt Hansen from WEBE became Program Director.

WICC moved increasingly into the talk radio arena in the 1990s, and maintained #1 audience ratings throughout most of the decade.

With the purchase of WICC by Cumulus Media in 2002 the station switched fully to an all-talk news and information format, and under the leadership of Market Manager Ann McManus the station has grown to ever higher revenue and ratings shares. It then hired Tony Reno to do the morning show, which has become extraordinarily successful as "The Family Breakfast Show"

Nights on WICC feature many sports programming like all Yankee baseball games, and Sacred Heart University athletics. Clark Howard and Jim Buchanan are on during the afternoon and early evening between 1 and 7.