The station is host to "Tom Chute & You," the weekday morning drive program hosted by general manager and program director Thomas J. Chute (6-9:30 a.m.) Barbara Davitt, who marked 45 years at WATR in November 2008, hosts "Coffee Break" from 9:30 to 10 a.m. Monday through Thursday. Having debuted in the mid-1960s, it is one of the longest-running shows in radio. Regional broadcasting veteran Larry Rifkin hosts "Talk of the Town," WATR's flagship talk program focusing on local and national issues, from 10 a.m. to 1 p.m.

Weekend programming includes the traditional and contemporary sounds of Polish music on "The Polish Eagles Show." The show dates back to 1934 when it was originated on WATR by bandleader Victor Zembruski (1912–1976). His widow, Sophie Zembruski (1918–2010), hosted the show from 1976 to 2008, at which time the couple's daughter, Loretta Hoxie, took over hosting duties. Other weekend programming highlights include the Saturday night "Music Museum," hosted by Jay Crawford; Sunday morning's "Carosello Italiano," a program hosted by Sarino and Joe Costa featuring music and news from the Italian community; and the Sunday night "Solid Gold Rock & Roll Party," hosted by longtime radio personality John Bunnell.

The station has been assigned the WATR call letters by the Federal Communications Commission since it was initially licensed in 1934.