In the early 1970s, then known as WLIX, it broadcast an automated "beautiful music" format, and on Sunday mornings an Italian-American music program hosted by Joe Rotolo. Owned at that time by marketer, former Mutual Broadcasting System chairman and would-be politician Malcolm E. Smith, Jr., it occupied a Canadian clear-channel frequency, requiring it to leave the air at sundown.
Sometime in the mid-1970s, it changed to Christian programming, still as WLIX. In 1983, it was permitted to broadcast after dark, at reduced power. In the mid-1990s, it was WLUX with a pop standards format. In 2002 it flipped formats to become first a talk radio station, then a business talk radio station.
Beginning in 2008, the station started airing Spanish language religious shows. It currently broadcasts a Variety Format, including Leased Air-Time and news/talk programs.
The station is being operated by Principle Broadcasting Network under a LMA from Long Island Multimedia in anticipation of a $14 million purchase.
In 1981, this station was featured on the NBC series Real People, which was a cross between a newsmagazine and what can now be called reality television. Later, Ed Tyll hosted a talk show on WLIE.