Although the FCC record lists it in Southampton, New York, its studios, antenna and mailing address are by the East Hampton Airport in Wainscott, New York in East Hampton near the Southampton border.

The station claims to be the largest FCC-licensed station in Suffolk County, New York.

In addition to its network programming, WVVH-CD also shows local programming, such as the Hampton Classic Horse Show, Hamptons International Film Festival, and the Bridgehampton Road Rally, as well as a local newscast. The station carries the syndicated The Daily Buzz program on weekday mornings, as well as the talk show In The Mixx, which premiered in summer 2012.

Founded in 1983, WVVH was originally a translator station for its first 10 years. Brothers Greg Schimizzi (a Brooklyn psychologist) and Ernie Schimizzi, doing business as Video Voice, launched the station on October 4, 1994. WVVH-LP originally broadcast on channel 23. In 2001, WVVH-LP moved to channel 50 since WFTY-TV would be broadcasting their digital signal on channel 23 and would cause potential interference to WVVH. In 2004, the station began webcasting its programming online.

The station changed its call letters to WVVH-CA on April 15, 2008. The change reflected its change from a Low-power broadcasting (LP) station to a Class A television service (CA).

On November 15, 2005, the station applied for a construction permit to begin digital broadcasting on their existing channel 50. The station changed its call sign again on October 21, 2011 to the current WVVH-CD.