Programming
Previous to its country music format, the station was a short lived classical music format, the station signed on as a Class A on 93.5 as WRKD-FM, sister to WRKD (1450 AM, now WVOM). WMCM upgraded to 20.6 kw and a frequency change to 103.3 in the late 1980s. As of September 28, 2009, it became part of a three-station country network based out of Blueberry's Bangor office, simulcasting WBFB and also heard on WLKE (now WBFE).