The station went on the air as WDEA-FM on December 27, 1965. On August 25, 1983, the station changed its call sign to the current WWMJ. Until Christmas 2005 the station was an oldies formatted station, known as Magic 95.7. The station also picked up New England Patriots football, after WFZX's contract ended. WWMJ was also an affiliate of Imus in the Morning until his show was cancelled after Don Imus' comments about the Rutgers women's basketball team.